This video is a lecture by Rem Koolhaas where he explains is way of dealing with architecture - something that goes really beyond the build artifact. I think this guy really is a forerunner when it comes to redefining our profession, especially when it comes to the role of architecture in the megapolis and the influence of global capitalism. The good thing about Koolhaas attitude towards it - in my opinion - is that he takes this condition as a given, not politically correct withdrawing himself from it, but trying to see what the possibilities are to intervene in it.
Well have a look for yourself and maybe we can later on have a discussion about it.
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